The challenge
Context
A heritage retail business with a new digital channel
Waterfield's is a family bakery established in 1926 with 48 shops across the North West. The commercial centre of gravity is bricks and mortar. The delivery platform estate (Just Eat, Deliveroo and Uber Eats) was picked up during and after the pandemic and became a real second revenue surface that needed proper digital operation around it.
Constraint
Three platforms, one channel
Running Just Eat, Deliveroo and Uber Eats as three separate accounts means three sets of menus, three sets of promotions, three sets of reports and three sets of ad campaigns. Without a unified approach, platform ads, listings and performance visibility stay siloed and inconsistent across the estate.
What we run
This is an ongoing operations engagement, not a build. The work runs as three disciplines operated together so the delivery platform estate behaves like a single managed channel across 48 shops.
- Discipline 01
Platform operations
Day-to-day running of the estate across all three platforms. Menus, pricing, promotions, hours, availability and listing consistency across every shop, managed as one coordinated operation rather than three parallel accounts.
- Discipline 02
What is delivered
The delivered scope sits across three operating layers aligned to the three disciplines. Operations, advertising, and analytics and strategy. Each layer is run for the estate as a whole rather than per platform or per shop.
Operations
Running the estate
- Menu and pricing management across platforms
- Promotion planning and rollout
- Hours, availability and listing consistency
- Platform-level issue handling
Advertising
Platform-native ads
- Sponsored listings and in-app promotions
- Budget planning across the estate
What the channel now does
Rather than presenting client figures, this section describes how the delivery platform estate is now operated. The page is framed around how the channel runs, not the numbers it produces.
Runs as one channel, not three accounts
Just Eat, Deliveroo and Uber Eats are operated together as one managed delivery channel across 48 shops. Menus, promotions and ad strategy are coordinated rather than fragmented per platform.
Consistent across the estate
Pricing, listings, hours and availability are kept consistent across all three platforms and every shop, removing the day-to-day drift that multi-platform estates tend to develop when run shop by shop.
Reports read in one view
Positioning summary
- Commercial positioning
- Waterfield's operates a delivery platform estate that behaves like a single channel across 48 shops rather than three separate accounts run in parallel.
- Operational positioning
- Menus, promotions, listings and ads are coordinated centrally, removing the drift that tends to develop when multi-platform estates are managed shop by shop.
- Strategic positioning
- Reporting is unified. The business can see where the delivery channel is performing, where to push and how it fits into the wider commercial picture.
Ready to build?
Running a multi-platform channel?
Qwrki operates delivery platform estates as one coordinated channel. Operations, ads, reporting and strategy run together so the estate behaves coherently at scale.
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