Blog · Qwrki

analytics
#ga4#ecommerce tracking#analytics setup
GA4 ecommerce tracking: the events that matter and the discrepancies that don't.
The GA4 ecommerce events that actually matter, the setup checklist, and why GA4 never matches Shopify. A practical guide for store owners.
Jun 15, 20264 min
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analytics
#attribution#marketing analytics#measurement
Attribution: why every model is wrong and which one to use anyway.
First click, last click, data-driven: every attribution model is wrong differently. A practical measurement stack for small ecommerce that still makes good decisions.
Jun 15, 20264 min
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analytics
#server-side tracking#conversions api#tracking
Server-side tracking: what it fixes and what it doesn't.
Server-side tracking and the Conversions API in plain English: what signal it recovers, what it can't, the real costs, and who actually needs it.
Jun 15, 20264 min
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analytics
#ecommerce kpis#metrics#reporting
The ecommerce KPI stack: twelve numbers in three tiers.
The twelve ecommerce KPIs that matter, organised in three tiers: weekly operating numbers, monthly health checks and quarterly strategy metrics.
Jun 15, 20264 min
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analytics
#automated reporting#dashboards#marketing analytics
Automated reporting: what it means when the dashboards stop being weekly admin.
Automated reporting is one of those phrases that sells software but doesn't change behaviour. The shift that matters is when the dashboards stop being weekly admin and start being the operating layer of the business.
May 22, 20265 min
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analytics
#lifetime value#ltv#ecommerce
Lifetime value: what the number actually changes in a small ecommerce business.
Lifetime value gets quoted in every pitch deck and used in roughly zero operating decisions. Here's the version that actually moves the business — and the four ways it gets calculated wrong.
May 22, 20267 min
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What we’re thinking, building and learning.

GA4 ecommerce tracking: the events that matter and the discrepancies that don't.

Attribution: why every model is wrong and which one to use anyway.

Server-side tracking: what it fixes and what it doesn't.

The ecommerce KPI stack: twelve numbers in three tiers.

Automated reporting: what it means when the dashboards stop being weekly admin.

Lifetime value: what the number actually changes in a small ecommerce business.

What we’re thinking, building and learning.

GA4 ecommerce tracking: the events that matter and the discrepancies that don't.

Attribution: why every model is wrong and which one to use anyway.

Server-side tracking: what it fixes and what it doesn't.

The ecommerce KPI stack: twelve numbers in three tiers.

Automated reporting: what it means when the dashboards stop being weekly admin.

Lifetime value: what the number actually changes in a small ecommerce business.

What we’re thinking, building and learning.

GA4 ecommerce tracking: the events that matter and the discrepancies that don't.

Attribution: why every model is wrong and which one to use anyway.

Server-side tracking: what it fixes and what it doesn't.

The ecommerce KPI stack: twelve numbers in three tiers.

Automated reporting: what it means when the dashboards stop being weekly admin.

Lifetime value: what the number actually changes in a small ecommerce business.

What we’re thinking, building and learning.

GA4 ecommerce tracking: the events that matter and the discrepancies that don't.

Attribution: why every model is wrong and which one to use anyway.

Server-side tracking: what it fixes and what it doesn't.

The ecommerce KPI stack: twelve numbers in three tiers.

Automated reporting: what it means when the dashboards stop being weekly admin.

Lifetime value: what the number actually changes in a small ecommerce business.