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QwrkiBlog

Status: Available 2 Slots

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QwrkiBlog

Status: Available 2 Slots

Home

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BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll retention·9 growth·8 paid·6 grant·6 analytics·6 infrastructure·4 ai·2 #ecommerce #retention #funded programmes #lifecycle #ecommerce seo #lifetime value #site speed #grant application

9 matches for category: retention — clear filters

retention
#abandoned cart#cart abandonment#email automation
Abandoned cart recovery: the flow everyone has and almost nobody tunes.
Cart abandonment averages just over 70%. Most stores run one default email against it. Here is the full recovery sequence, the timing, and what to tune first.
Jun 15, 2026

Back to home

BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

9 matches for category: retention — clear filters

retention
#abandoned cart#cart abandonment#email automation
Abandoned cart recovery: the flow everyone has and almost nobody tunes.
Cart abandonment averages just over 70%. Most stores run one default email against it. Here is the full recovery sequence, the timing, and what to tune first.
Jun 15, 2026

4 min

Read

The eight Klaviyo flows that cover most of lifecycle revenue.

retention

#klaviyo#email flows#lifecycle

The eight Klaviyo flows that cover most of lifecycle revenue.

The eight Klaviyo flows every ecommerce store needs, in build order: welcome, abandonment, post-purchase, win-back and more, with timing and tuning notes.

Jun 15, 20264 min

Read

SMS marketing: the channel that punishes laziness fastest.

retention

#sms marketing#retention#lifecycle

SMS marketing: the channel that punishes laziness fastest.

SMS marketing for ecommerce done properly: Australian consent rules, the sends that earn the channel, frequency limits and how SMS pairs with email.

Jun 15, 20264 min

Read

Email deliverability: why your open rate fell and it wasn't the subject line.

retention

#email deliverability#sender reputation#email marketing

Email deliverability: why your open rate fell and it wasn't the subject line.

Why emails land in spam: authentication, sender reputation and list hygiene, plus the Gmail and Yahoo bulk sender requirements and a recovery plan.

Jun 15, 20264 min

Read

Win-back campaigns: when a lapsed customer is worth chasing.

retention

#win-back#lapsed customers#retention

Win-back campaigns: when a lapsed customer is worth chasing.

How to run a win-back email campaign properly: calculate your real lapse point, segment lapsed customers by value, run a short sequence and know when to stop.

Jun 15, 20264 min

Read

retention

#loyalty programs#retention#repeat purchase

Loyalty programs: the maths that says whether yours should exist.

Do loyalty programs work? The honest maths: when points pay, when they just discount your best customers, and the simpler alternatives to try first.

Jun 15, 20264 min

Read

Email automation: what changes when lifecycle stops being a campaign calendar.

retention

#email automation#klaviyo#lifecycle

Email automation: what changes when lifecycle stops being a campaign calendar.

Most ecommerce email is run as a campaign calendar — every Tuesday, every Thursday, every payday. Automation flips that. The brand sends because the customer did something, not because it's Tuesday.

May 22, 20268 min

Read

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

retention

#customer lifecycle#lifecycle marketing#retention

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

Every small ecommerce business leaks revenue at the same five points in the customer lifecycle. Here's where they are, what they cost, and the order to fix them.

May 22, 20266 min

Read

retention

#customer retention#retention strategy#lifecycle

Customer retention strategy: start with the audit, not the tactics.

Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.

May 22, 20268 min

Read

4 min

Read

retention

#klaviyo#email flows#lifecycle

The eight Klaviyo flows that cover most of lifecycle revenue.

The eight Klaviyo flows every ecommerce store needs, in build order: welcome, abandonment, post-purchase, win-back and more, with timing and tuning notes.

Jun 15, 20264 min

Read

retention

#sms marketing#retention#lifecycle

SMS marketing: the channel that punishes laziness fastest.

SMS marketing for ecommerce done properly: Australian consent rules, the sends that earn the channel, frequency limits and how SMS pairs with email.

Jun 15, 20264 min

Read

retention

#email deliverability#sender reputation#email marketing

Email deliverability: why your open rate fell and it wasn't the subject line.

Why emails land in spam: authentication, sender reputation and list hygiene, plus the Gmail and Yahoo bulk sender requirements and a recovery plan.

Jun 15, 20264 min

Read

retention

#win-back#lapsed customers#retention

Win-back campaigns: when a lapsed customer is worth chasing.

How to run a win-back email campaign properly: calculate your real lapse point, segment lapsed customers by value, run a short sequence and know when to stop.

Jun 15, 20264 min

Read

retention

#loyalty programs#retention#repeat purchase

Loyalty programs: the maths that says whether yours should exist.

Do loyalty programs work? The honest maths: when points pay, when they just discount your best customers, and the simpler alternatives to try first.

Jun 15, 20264 min

Read

retention

#email automation#klaviyo#lifecycle

Email automation: what changes when lifecycle stops being a campaign calendar.

May 22, 20268 min

Read

retention

#customer lifecycle#lifecycle marketing#retention

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

Every small ecommerce business leaks revenue at the same five points in the customer lifecycle. Here's where they are, what they cost, and the order to fix them.

May 22, 20266 min

Read

retention

#customer retention#retention strategy#lifecycle