- infrastructure#shopify#woocommerce#platform choice
Shopify vs WooCommerce: the decision is about operations, not features.
Shopify vs WooCommerce, compared on what actually differs: who carries the operational burden, the real cost shape, flexibility, and when each one honestly wins.
Jun 15, 20264 minRead - retention#email automation#klaviyo#lifecycle
Email automation: what changes when lifecycle stops being a campaign calendar.
Most ecommerce email is run as a campaign calendar — every Tuesday, every Thursday, every payday. Automation flips that. The brand sends because the customer did something, not because it's Tuesday.
May 22, 20268 minRead - analytics#lifetime value#ltv#ecommerce
Lifetime value: what the number actually changes in a small ecommerce business.
Lifetime value gets quoted in every pitch deck and used in roughly zero operating decisions. Here's the version that actually moves the business — and the four ways it gets calculated wrong.
May 22, 20267 minRead - paid#facebook ads#meta ads#paid social
Facebook ads management: the four signals that say the channel is being run, not just spent against.
Anyone can spend on Facebook ads. The difference between spending and running the channel comes down to four signals — and most agencies fail at least two of them.
May 22, 20266 minRead - retention#customer lifecycle#lifecycle marketing#retention
Customer lifecycle: the five points where small ecommerce businesses leak revenue.
Every small ecommerce business leaks revenue at the same five points in the customer lifecycle. Here's where they are, what they cost, and the order to fix them.
May 22, 20266 minRead - retention#customer retention#retention strategy#lifecycle
Customer retention strategy: start with the audit, not the tactics.
Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.
May 22, 20268 minRead - growth#fractional cmo#marketing leadership#operating model
What is a fractional CMO? And the three honest alternatives.
Most fractional CMO explainers are written by fractional CMOs. Here's the honest version — what they actually do, what they cost, when they're the right shape, and when an operating layer is what you really need.
May 22, 202611 minRead
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