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BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll retention·9 growth·8 paid·6 grant·6 analytics·6 infrastructure·4 ai·2 #ecommerce #retention #funded programmes #lifecycle #ecommerce seo #lifetime value #site speed #grant application

4 matches for tag: lifecycle — clear filters

retention
#klaviyo#email flows#lifecycle
The eight Klaviyo flows that cover most of lifecycle revenue.
The eight Klaviyo flows every ecommerce store needs, in build order: welcome, abandonment, post-purchase, win-back and more, with timing and tuning notes.
Jun 15, 20264 min
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retention
#sms marketing#retention#lifecycle
SMS marketing: the channel that punishes laziness fastest.
SMS marketing for ecommerce done properly: Australian consent rules, the sends that earn the channel, frequency limits and how SMS pairs with email.
Jun 15, 20264 min
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retention
#email automation#klaviyo#lifecycle
Email automation: what changes when lifecycle stops being a campaign calendar.
Most ecommerce email is run as a campaign calendar — every Tuesday, every Thursday, every payday. Automation flips that. The brand sends because the customer did something, not because it's Tuesday.
May 22, 20268 min
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retention
#customer retention#retention strategy#lifecycle
Customer retention strategy: start with the audit, not the tactics.
Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.
May 22, 20268 min
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