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Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

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retention
#email automation#klaviyo#lifecycle
Email automation: what changes when lifecycle stops being a campaign calendar.
Most ecommerce email is run as a campaign calendar — every Tuesday, every Thursday, every payday. Automation flips that. The brand sends because the customer did something, not because it's Tuesday.
May 22, 20268 min

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retention

#customer retention#retention strategy#lifecycle

Customer retention strategy: start with the audit, not the tactics.

Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.

May 22, 20268 min

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Email automation: what changes when lifecycle stops being a campaign calendar.

Customer retention strategy: start with the audit, not the tactics.