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Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll growth·3 retention·3 analytics·2 grant·2 paid·2 infrastructure·1 #ecommerce #retention #lifetime value #unit economics #paid acquisition #lifecycle #site speed #funded programmes

3 matches for category: growth — clear filters

growth
#technical seo#seo audit#ecommerce seo
Technical SEO audit: what a real one finds that the automated tools miss.
Screaming Frog and Ahrefs will dump 4,000 issues on you. About 40 actually matter. A real technical SEO audit is the work of separating the two — here's the shortlist.
May 22, 20268 min

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growth

#ecommerce growth#growth strategy#unit economics

Ecommerce growth: the three numbers that say whether growth is real or rented.

Most ecommerce growth charts go up and to the right. The question is whether that growth is real (compounding) or rented (paid acquisition driving a vanity line). Three numbers tell you the difference.

May 22, 20265 min

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$What is a fractional CMO? And the three honest alternatives.$

growth

#fractional cmo#marketing leadership#operating model

What is a fractional CMO? And the three honest alternatives.

Most fractional CMO explainers are written by fractional CMOs. Here's the honest version — what they actually do, what they cost, when they're the right shape, and when an operating layer is what you really need.

May 22, 202611 min

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Technical SEO audit: what a real one finds that the automated tools miss.

Ecommerce growth: the three numbers that say whether growth is real or rented.

What is a fractional CMO? And the three honest alternatives.