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BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll retention·9 growth·8 paid·6 grant·6 analytics·6 infrastructure·4 ai·2 #ecommerce #retention #funded programmes #lifecycle #ecommerce seo #lifetime value #site speed #grant application

1 match for tag: ad budget small business — clear filters

paid
#paid media budget#marketing budget#media planning
How to set a paid media budget when you don't trust your attribution.
A practical method for setting a paid media budget: work back from contribution margin, size spend for learning, and govern with MER instead of platform ROAS.
Jun 15, 2026

4 min

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