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BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll growth·3 retention·3 analytics·2 grant·2 paid·2 infrastructure·1 #ecommerce #retention #lifetime value #unit economics #paid acquisition #lifecycle #site speed #funded programmes

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retention
#customer retention#retention strategy#lifecycle
Customer retention strategy: start with the audit, not the tactics.
Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.
May 22, 20268 min

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