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BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll retention·9 growth·8 paid·6 grant·6 analytics·6 infrastructure·4 ai·2 #ecommerce #retention #funded programmes #lifecycle #ecommerce seo #lifetime value #site speed #grant application

2 matches for tag: google ads — clear filters

paid
#google ads#ppc#paid search
Google Ads management: the account structure that stops wasted spend.
How to structure a Google Ads account so spend stays accountable: brand separation, negatives, search terms hygiene and the weekly operating routine.
Jun 15, 20264 min

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Performance Max: what you give up for the automation.

#performance max#google ads#shopping campaigns

Performance Max: what you give up for the automation.

What Performance Max actually does, the visibility you trade away, the brand-traffic problem, and how to run PMax so it earns its automation.

Jun 15, 20263 min