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Status: Available 2 Slots

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OS Suite

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About

BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll retention·9 growth·8 paid·6 grant·6 analytics·6 infrastructure·4 ai·2 #ecommerce #retention #funded programmes #lifecycle #ecommerce seo #lifetime value #site speed #grant application

3 matches for tag: lifetime value — clear filters

analytics
#lifetime value#ltv#ecommerce
Lifetime value: what the number actually changes in a small ecommerce business.
Lifetime value gets quoted in every pitch deck and used in roughly zero operating decisions. Here's the version that actually moves the business — and the four ways it gets calculated wrong.
May 22, 20267 min

BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll retention·9 growth·8 paid·6 grant·6 analytics·6 infrastructure·4 ai·2 #ecommerce #retention #funded programmes #lifecycle #ecommerce seo #lifetime value #site speed #grant application

3 matches for tag: lifetime value — clear filters

analytics
#lifetime value#ltv#ecommerce
Lifetime value: what the number actually changes in a small ecommerce business.
Lifetime value gets quoted in every pitch deck and used in roughly zero operating decisions. Here's the version that actually moves the business — and the four ways it gets calculated wrong.
May 22, 20267 min

Read

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

#customer lifecycle#lifecycle marketing#retention

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

Every small ecommerce business leaks revenue at the same five points in the customer lifecycle. Here's where they are, what they cost, and the order to fix them.

May 22, 20266 min

Customer retention strategy: start with the audit, not the tactics.

#customer retention#retention strategy#lifecycle

Customer retention strategy: start with the audit, not the tactics.

Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.

May 22, 20268 min

Read

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

#customer lifecycle#lifecycle marketing#retention

Customer lifecycle: the five points where small ecommerce businesses leak revenue.

Every small ecommerce business leaks revenue at the same five points in the customer lifecycle. Here's where they are, what they cost, and the order to fix them.

May 22, 20266 min

Customer retention strategy: start with the audit, not the tactics.

#customer retention#retention strategy#lifecycle

Customer retention strategy: start with the audit, not the tactics.

Most retention strategies start with tactics — abandoned cart flows, loyalty programs, win-back emails. That's the wrong order. The audit comes first, because half the time the leak isn't where you think.

May 22, 20268 min