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BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll growth·3 retention·3 analytics·2 grant·2 paid·2 infrastructure·1 #ecommerce #retention #lifetime value #unit economics #paid acquisition #lifecycle #site speed #funded programmes

1 match for tag: ltv — clear filters

analytics
#lifetime value#ltv#ecommerce
Lifetime value: what the number actually changes in a small ecommerce business.
Lifetime value gets quoted in every pitch deck and used in roughly zero operating decisions. Here's the version that actually moves the business — and the four ways it gets calculated wrong.
May 22, 20267 min

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