BLOGNotes from the operating system

What we’re thinking, building and learning.

Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.

FilterAll growth·3 retention·3 analytics·2 grant·2 paid·2 infrastructure·1 #ecommerce #retention #lifetime value #unit economics #paid acquisition #lifecycle #site speed #funded programmes

2 matches for tag: paid acquisition — clear filters

paid
#facebook ads#meta ads#paid social
Facebook ads management: the four signals that say the channel is being run, not just spent against.
Anyone can spend on Facebook ads. The difference between spending and running the channel comes down to four signals — and most agencies fail at least two of them.
May 22, 20266 min

Read

growth

#ecommerce growth#growth strategy#unit economics

Ecommerce growth: the three numbers that say whether growth is real or rented.

Most ecommerce growth charts go up and to the right. The question is whether that growth is real (compounding) or rented (paid acquisition driving a vanity line). Three numbers tell you the difference.

May 22, 20265 min

Read

Facebook ads management: the four signals that say the channel is being run, not just spent against.

Ecommerce growth: the three numbers that say whether growth is real or rented.