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Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.
2 matches for tag: unit economics — clear filters
Long-form writing on systems thinking, growth architecture, funding strategy and the unsexy side of running modern digital businesses properly.
2 matches for tag: unit economics — clear filters
Lifetime value gets quoted in every pitch deck and used in roughly zero operating decisions. Here's the version that actually moves the business — and the four ways it gets calculated wrong.
Most ecommerce growth charts go up and to the right. The question is whether that growth is real (compounding) or rented (paid acquisition driving a vanity line). Three numbers tell you the difference.
